Out-of-home advertising

Ljubljana – Total revenue from advertising in leading media in Slovenia dropped by a good 10% to EUR 250 million in 2020 compared to the pre-Covid year 2019. The biggest drop was recorded in outdoor advertising and the smallest in print media, according to an annual report compiled by the magazine Marketing Magazin.

Overseas markets bring in more advertising revenue than the United States for Facebook Inc, amounting to 51 percent of global ad sales in the first quarter, with growth in Asia the fastest in the world at 57 percent, company executives told Reuters.

The net advertising spending in Romania was 305 million euro last year, up by almost 1 per cent compared to 2012, according to the Media Fact Book report, released on Tuesday.

Net advertising revenue in Bulgaria amounted to BGN 303 M in 2013, according to Krasimir Gergov, Chair of the Bulgarian Association of Communication Agencies (BACA).