Publicis

The Third Largest Advertising Company in the World with Business in Bulgaria Reached a Deal of $ 4.4 Billion

Publicis Groupe, the third largest ad group in the world, will acquire the Alliance Data Systems communications division for $ 4.4 billion. Through the deal, the French giant seeks to increase its expertise in the digital environment and expand its operations in the United States of America.

Misa Lukic leaving Publicis One after 18 years

Jarek Ziebinski, global CEO, Publicis One announced today, a new sub-regional structure and leadership team for Central and Eastern Europe that will comprise of Central, Eastern and Southeast sub-regions. Turkey will be a stand-alone market. Misa Lukic, CEO, Publicis One CEE has decided to leave the company to pursue other business interests.

SAM names Misa Lukic manager of year

Misa Lukic, Publicis One's Regional Chief Executive Officer for Central and Eastern Europe, has been named as "manager of the year."

The Serbian Association of Managers (SAM) made the choice, and presented the winners - who beside Lukic, include Veran Matic, Miodrag Kostic, Zivorad Vasic, and Vladan Zivanovic - with their awards during a gala evening event.

Watch Benicio Del Toro in new Heineken’s spots

Famous actor Benicio Del Toro stars in Heineken’s  largest-ever global campaign, “There’s More Behind the Star.”

Del Toro comes to terms with being an international superstar who is constantly mistaken for other actors. In the first of three spots, Del Toro is interrupted by fans who think they’re haranguing Antonio Banderas.