Sanrio
CEO of supercute': Hello Kitty turns 50
Hello Kitty, the cute, enigmatic character that adorns everything from handbags to rice cookers, turns 50 on Oct. 31, still making millions for her Japanese creators.
The simple design of the character, who is not a cat, but a little girl from London according to Sanrio, the company behind Kitty, has mileage as a money-spinner for years to come, experts say.
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