Search engine optimization

Irrespective of the type of business you are running, may it be a startup or a pre-established one, it is important that your business should have an online presence.

Google's global search engine marks its 19th birthday by creating a Doodle with interactive games. The company's history began 19 years ago from a small garage in Menlo Park, California. While still being Stanford University students, the Americans Larry Page and Sergey Brin (who is of Russian descent) are attempting to develop an efficient keyword search engine algorithm.

Booking holidays online has become the norm, with many prospective clients in the tourism industry using Google throughout all the stages of their booking process, including the most minute detail like finding a taxi once they arrive at the destination. Last month, the technology giant launched its own consumer trends table for the first time.