Services marketing

The number of people employed at call centers in Türkiye has reached 167,620, according to a new report.

The consumer experience ecosystem, which refers to the customer service and call center sector, grew by 64 percent in the last year and reached a volume of 68.5 billion Turkish Liras, showed a study conducted jointly by PwC Türkiye and Pragma Araştırma.

In an era dominated by technological advancements, the term "digital transformation" has transcended buzzword status, becoming an imperative for businesses seeking profitability, competitiveness, and operational efficiency. Recent statistics underscore the global surge in digital transformation adoption, particularly impacting small and medium enterprises (SMEs).

In today's fast-paced, technology-driven world, businesses are constantly seeking innovative ways to connect with their customers. With the ever-expanding digital landscape, customer interactions often occur through a screen rather than face-to-face. While convenience and efficiency are undoubtedly valuable, the human touch can sometimes get lost in the digital translation.

How are Oracle solutions helping to enhance the customer experience?

Businesses tend to vary how well they treat their customers. Some are solely in the business of customer retention, with customers rewarded for loyalty and more effort spent in retaining customers than gaining new ones. Other businesses are concerned with gaining new customers and prepared for those customers to migrate elsewhere - with tricks to win them back again once they do.

Banking operations are changing globally and Greece is no exception. Customer experience is increasingly digitalized across many platforms, with online banking becoming increasingly dominant.

Through his vast knowledge and experience, Noriaki Kano—a world-famous quality guru, distinguished professor at the University in Tokyo, lecturer, writer and consultant—has developed a customer satisfaction theory best known as the Kano model. His rudimentary classification differentiates between basic and advanced attributes relating to the concepts of quality as perceived by customers.

86 % of the customers are satisfied with the services provided by Sofiyska voda. The increase of the quality of the provided services is proved by 15% increase of satisfied customers compared to the previous year.