Targeted advertising

The Trade Ministry is introducing the "Influencer Certification Program" to protect consumers and regulate social media influence, making it a mandatory requirement for individuals to participate in the program in order to qualify as influencers and provide advertisers with government-backed assurance.

A recent report by the Trade Ministry reveals that 40 percent of the surveyed internet users are influenced by online advertisements while purchasing goods or services in Türkiye.

European officials have widened a ban on Meta's "behavioral advertising" practices to most of Europe, setting up a broader conflict between the continent's privacy-conscious institutions and an American technology giant.

Facebook and Instagram users in Europe will be able to buy subscriptions to use the social networks without being tracked for targeted advertising from next month, Meta announced on Oct. 30, to comply with tougher EU rules.

Facebook owner Meta has agreed to change its ad targeting technology and pay $115,000 to settle U.S. government allegations the social media giant allowed discrimination in who saw housing advertisements, authorities said.     

Facebook has added Montenegro, North Macedonia, Serbia, Moldova and Turkey to its updated list of countries that must adhere to its strict political advertising transparency regulations.

American authorities has fined Google and YouTube for collecting data from children without their parents' consent.

The YouTube music platform is owned by Google. The punishment was imposed by the Federal Trade and Prosecutor's Office of New York.

On Wednesday, Facebook made its biggest move so far in an attempt to compete on the TV market by expanding its video offers with programs ranging from professional female basketball to a safari show and a program for parents, Reuters reported.