Turkish television drama

Under the sweltering Turkish sun, tourists wander through sets that recreate Ottoman and Byzantine-era castles, take selfies with actors in traditional Ottoman costumes and watch horseback stunt performances. Among them is Riia Toivanen, 22, a devoted fan of Turkish television drama who traveled to Istanbul from Finland with her mother to delve into the realm of her beloved shows.

With Turkish series garnering a significant following around the world, Türkiye plans to host a TV and series content fair in Istanbul in 2025, the deputy culture and tourism minister has said.

The popularity of Turkish TV series is contributing to the growing interest in Türkiye among Serbian citizens, Turkish Ambassador to Serbia Hami Aksoy has expressed, adding that the appeal of these series has led to an increased desire among viewers to visit Istanbul.

An industry representative claimed that Turkish TV shows have attained outstanding global success, revealing staggering episode revenue figures ranging from $300,000 to $700,000 in various countries.

In recent years, Turkish TV series have reached record sales not only in the country, but also globally, while exported series gained millions of international audiences.

Turkish Airlines (THY), which has contributed significantly to the increase in the number of tourists visiting Türkiye with its promotional programs, plans to implement a project that teaches Turkish to U.S. housewives.

Turkish lessons have started to be given in an Argentine university based on Turkish TV series as the productions have broken audience records, especially in Latin America.

As well as millions of dollars in exports, the interest in Turkish TV series all over the world paves the way for the introduction of Türkiye's history and culture to the world,

Sadakatsiz (Unfaithful), a drama and psychological thriller television series which has drawn great attention in Turkey and abroad, has topped the list of most-watched shows with its first episode aired in Chile.

Turkey has achieved what many other countries yearn for: conquering Hispanic audiences.

In countries including Brazil, considered the birthplace of telenovelas, characters named Zeynep, Elif and Ömer have come to replace names such as Maribel, Esmeralda and Victor Manuel.

Demirören Media launched its new digital platform, Dramax, which has a subscription system for users around the world besides Turkey, at an online press conference on April 14.

The platform, which aims to present hit Turkish TV series to the world on a single platform, has a content of more than 5,000 hours of TV series.

A group of young people in Kyrgyzstan have established a dubbing team to satisfy the demand of local television channels for Turkish dramas dubbed in the Kyrgyz language.

TV channels in the country are competing with each other to broadcast the Turkish drama series, which have become hits among Kyrgyz families.