Yaccarino

The new CEO of the company formerly known as Twitter says she's spent much of the past eight weeks trying to get big brands back and advertising on the social media platform that's been in upheaval since it was bought last year by Elon Musk.

The silhouette of a blue chirping bird used by Twitter as the world-famous logo of the micro-messaging service is now a thing of the past. The new logo is the X sign.

Twitter owner Elon Musk hinted at it over the weekend and even showed it off in a short video, but without guaranteeing that this would be the logo.

Elon Musk is in talks to hire Linda Yaccarino, the chair of global advertising and partnerships at NBCUniversal as the chief executive of Twitter, The New York Times reported.