Yiannis Paraschis

For Greek tourism, 2024 is a landmark year with new highs in arrivals and receipts; however, in no case should the future of Greek tourism be taken for granted unless the necessary steps are taken to optimally manage destinations, improve infrastructure, further attract investment, increase employment and ensure the sustainability of the tourism product.

Top thinkers, leaders from the political and business world, and individuals with innovative ideas and influence in the hospitality industry presented their views on how to redefine the future of Greek tourism in a two-day Reimagine Tourism in Greece conference on Tuesday and Wednesday, organized by Kathimerini and the Greek Tourism Confederation (SETE).

Yiannis Paraschis, president of the Greek Tourism Confederation (SETE) and CEO of Athens International Airport, has predicted that 2024 will be a "landmark year" for Greece's tourism while cautioning against taking the solid growth of the sector for granted.

Prime Minister Kyriakos Mitsotakis stressed on Thursday that "tourism development should be sustainable, resilient, fair and participatory" and that "the dividend of growth should be distributed as fairly as possible throughout the country."

Infrastructure, destination management, investment and competitiveness, employment, and sustainability are the five central priorities for the Greek Tourism Confederation (SETE), according to what its president, Yiannis Paraschis, pointed out on Thursday during its 32nd Annual General Meeting, stressing that "the growth momentum of the strong Greece brand built in recent years shows significant

"We shouldn't be complacent," notes the president of the Greek Tourism Confederation (SETE), Yiannis Paraschis, a few weeks before the end of of 2023, the new reference year for the sector, as records are being recorded both in arrivals as well as receipts.

Tourism in 2023 will fully return to the levels of 2019 or even surpass them, if marginally, estimates the president of the Greek Tourism Confederation (SETE), Yiannis Paraschis.

Athens is rapidly growing as a tourism destination in itself rather than simply a transit point for foreign tourists heading to the islands, according to figures revealed on Wednesday by Aegean Air and Athens International Airport at the ITB international travel fair in Berlin.

The Athens International Airport’s previous campaign that promoted Athens was such a success that more of the same is offered through a new campaign aimed at promoting Athens as an international destination in 2016. This time, the campaign is titled “Speak AΘenian. Be an AΘenian”.

Athens International Airport’s CEO Yiannis Paraschis received the CAPA Airport Chief Executive of the Year Award as part of the 2015 World Aviation Summit of Capa. The award, newly established this year, was mainly for his for his outstanding strategic thinking and innovative direction.