ALDI

When Nikos Veropoulos sold his supermarket chain in Greece to Metro AEBE in 2016, he held onto the outlets under the Vero brand in the Balkans. It was a wise move that is being followed today by more Greek chains seeking to expand into neighboring markets with greater growth potential and a younger clientele.

They came, they saw, they left: Several multinational retail and catering chains started operating in the Greek market and eventually left despite the fact that they are successfully in the rest of the world.