False advertising

In the first eight months of the year, the Advertising Board imposed 165 million Turkish Liras in administrative fines on companies for misleading advertising or unfair commercial practices.

The decision of the Supreme Administrative Court is final and is not subject to appeal The Supreme Administrative Court (SAC) completely annulled the decision of the Commission for Protection of Competition (CPC) to fine Walmark Bulgaria for misleading advertising of the product Proinsi Rapid + , filed by their competitor in mid-2015. ZonaFarm Ltd.

The Commission for Protection of Competition (KZK) established that Lidl Bulgaria had committed an offence through a misleading advertising campaign.

As a result, KZK imposed a sanction on Lidl amounting to nearly BGN 1.9 M, which represents 0.35 % of the company's turnover for the previous financial year.

Bulgaria's Commission for Protection of Competition (CPC) fined House Market Bulgaria AD, holder of the IKEA retail brand, with BGN 347 505 for misleading advertising, said the anti-monopoly watchdog.

The sum is 0.5% of the income of the company for 2013.