Sober

Across Europe, the tradition of "Dry January" has cemented its place as an annual event, spearheaded by the growing popularity of the sobriety movement, especially among the younger demographic.

Dry January seems to be the buzzing trend nowadays. Abstaining from alcohol for the whole month of January appeals to many, especially to those who overdid the feasting and boozing during the festive season before New Year's. Dry January, as a term, was registered in 2014 in the United Kingdom by Alcohol Concern, an advocacy group that initiated the first campaign in January 2013.

A 45-year old British citizen was in need of urgent reanimation after he fell off from his hotel room in the seaside resort of Slanchev Bryag.