Retail

Prices in supermarkets decreased by 1.92% in June, according to IELKA

Prices at supermarket chains will fall by 1.92% in June 2024 compared to June 2023, a targeted survey by the Consumer Goods Retail Research Institute (IELKA) exclusively to the channel of large supermarket chains on inflationary trends in organised food retailing.

The following conclusions emerged from the survey:

Retailers offer discounts ahead of sales

Retail chains have indulged in an offers spree from this week in an attempt to energize the market ahead of the regular summer sales, which start on Monday, July 8 and end on August 31.

The discounts offered, both at brick-and-mortar stores and mainly through online sales channels reach as high as 50%, which according to market players suggests even greater discounts later.

Decoding Bulgarian E-commerce: Consumer Behavior and Market Dynamics

Social media platforms are currently the primary catalyst for e-commerce, with the engaging content created by marketers and modern methods of consumer interaction being pivotal factors for successful online trade worldwide. These global trends largely extend to the Bulgarian market, where sensitivity to pricing stands out as a distinctive characteristic.

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