Apple presses deeper with new iPhones and more

Apple is bolstering its money-pumping iPhone line while looking to dive deep into businesses with iPads and dominate living rooms with Apple TV hardware tuned to app-loving lifestyles.

Tricked-out new iPhone 6 models, along with overhauled Apple TV hardware and iPad Pro tablets with enlarged screens, were major announcements at the technology titan's media event Sept. 9 in San Francisco.
 
"Apple did the typical good job at the event," Gartner analyst Brian Blau told AFP.
 
"Overall, I don't think it is going to push the needle for Apple in a good or a bad direction. These are great devices and cool features."  

Apple shares ended the official trading day down slightly less than two percent at $110.15, and danced around that price in after-market trades.
 
"If you are an investor, you are probably not that excited about today because you didn't hear numbers and these features won't impact sales this quarter," Blau said.
         
Apple introduced two updated iPhones to build on the success of large-screen handsets introduced last year that have dominated the high-end smartphone market.
 
The iPhone 6S and 6S Plus have the same overall dimensions as the previous versions, but with new technologies under the hood.
 
One of the key new features is called "3D touch," which responds to pressure exerted on the screen to allow users to look inside messages and applications.
 
"Apple has performed the ultimate conjuring trick: Change everything about the iPhone, but make it look almost identical to the old model," IHS Technology said in a posted analysis.
 
By responding to sensing pressure, the phones enable users to dip in and out of content without losing their place.
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