Slovenia should become wine-shopping destination, winemakers say

Slovenian wines are recognised as high-quality and the country should use this to help build its recognition, Dušan Brejc, the head of Vinska družba, an organisation connecting leading winemakers, has told the STA.

Brejc believes that despite numerous opinions to the contrary, Slovenia has enough wine to be of interest to wholesale buyers. "Big, acclaimed buyers know exactly what Slovenia can do and would not ask for things we cannot deliver," he stressed for the STA.

What is more, the country would need a single institution that would draft and implement a strategy for the winemaking industry as a whole, noted secretary of the Family Winemakers Association Bruno Gaberšek.

However, a force majeure would be required to get all winemakers, big and small, at the same table, acknowledged Gaberšek.

"Advertising Slovenia as a wine destination cannot be done...