George Lois: I would resurrect 1985 Greece campaign

When major international media shamed Greece about the financial crisis, the Greek-American novelist and short-story writer Jeffrey Eugenides aptly said, "the land of your grandparents is like your favorite football team. It has a special place in your heart. You do not want to see it get thrashed."

The truth is that after the 2004 Olympics, Greek Americans ricocheted from triumph to humiliation. Now, following Greece's success in managing the coronavirus pandemic, that sense of pride has returned to the community. Some Greek Americans, like George Lois, described as the Golden Greek of Madison Avenue, never lost their admiration for the motherland.

Lois was behind some of the most memorable campaigns for MTV and Xerox and designed some of the most iconic covers for Esquire magazine in the 1960s and 70s. He was also the ad man behind the most successful campaign in...