ActionIQ, the Greek-owned startup that decodes client preferences

These days when companies want to understand consumers' preferences and needs, they acquire powerful tools developed by startups to upgrade their marketing strategies and increase their revenues. One such startup is New York-based ActionIQ, founded by Tasso Argyros.

"Our software has attracted the interest of multinational giants in sectors such as financial services, retail commerce, media and advertising, technology etc," Argyros, also the chief executive of ActionIQ, tells Kathimerini, adding that his startup's clients include The New York Times, Νews Corp, Condé Nast, Morgan Stanley, Michael Kors, American Eagle, Shopify and many more.

The company's long list of clients justifies the funds that international investors have placed from time to time, led by Sequoia Capital, the US fund that manages some $8 billion, and its peer Andreessen Horowitz, which manages $12...