Slovenia hosting Transformational Travel Council conference

Ljubljana – Slovenia will be the first European country to host the annual conference of the Transformational Travel Council (TTC), a US collective of tourist organization and businesses, set to take place in the Logar Valley in from 9 to 12 October.

The annual event of the TTC focuses on how travel and the tourism industry affect the global transformation of tourism and society. It will also address the industry’s most burning questions, a press release from the Slovenian Tourist Board (STO) says.

The conference hopes to highlight the role of tourism in facilitating positive change on a global scale.

This year’s gathering, headlined Transcend 22, will call attention to the importance of networking, cooperation, and sustainable transformation of tourism, the STO said as the project partner.

Over 100 Slovenian and foreign tourism experts will be in attendance – from tour operators and tourist agencies to media representatives.

“The TTC is a partner whose activities go hand in hand with Slovenia’s vision of sustainable tourism. The conference will be a wonderful opportunity to present Slovenia to a global audience and highlight the key steps that have been taken to make Slovenia one of the most sustainable tourism destinations in the world,” said STO director Maja Pak.

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