Barbio’s bets on wholesome for its business philosophy

A decade ago, a new mum in Grosuplje, a small town just south of Ljubljana, came up with the idea of making the healthy and nutritious food she was preparing for her kids available to other people. She started a business called Barbio's, which today offers a wide range of additive-free products.

Her first product was Biogetta, a mix of fresh vegetables from Slovenian farms and the hand-harvested sea salt from Piran packed in a jar, which can be used as a healthy seasoning option. Barbara Meža says her grandma used to make a similar mix, which is where her idea came from.