Slovenia to enforce stricter control of social media stars

Slovenian authorities have decided to strictly enforce marketing and advertising rules for social media influencers after recording a significant expansion of influencer marketing and the danger of deceptive practices.

The Economy Ministry and the Market Inspectorate announced on 26 June that they would join forces and dedicate more attention to this arguing that safeguarding consumer rights is key and this extends to influencers selling goods and services on social media platforms.

A key requirement is for influencers to adhere to established business and advertising...