Digital marketing

Digital advertising in Türkiye surged 118 percent last year from 2022, according to IAB Europe's latest ADEx Benchmark report.

This marked the highest increase among all European countries.

Digital advertising spending in Türkiye amounted to 3.48 billion euros in 2023, according to the report.

A recent report by the Trade Ministry reveals that 40 percent of the surveyed internet users are influenced by online advertisements while purchasing goods or services in Türkiye.

“Responsible Gaming is a key principle for OPAP” – Top distinction for the utilization of Αffiliate Marketing

The American technology giant "Meta" announced that it will release paid versions of its most popular social platforms - "Facebook" and "Instagram" - from November for its European customers.

They will be ad-free to comply with European Union regulations, Reuters reported on Monday.

Slovenian authorities have decided to strictly enforce marketing and advertising rules for social media influencers after recording a significant expansion of influencer marketing and the danger of deceptive practices.

By Dr Pierre Casse, IEDC Professor and Elnura Irmatova, IEDC Research Assistan Purpose "I believe in collective intelligence." Ilham Kadri CEO of the Solvay Multinational Corporation The main purpose of this paper is not to examine the need to have more women in leadership positions (Public and private sectors) because the answer is obvious. Well… is it so obvious?

Ljubljana – Investment in digital advertising is on the rise in Slovenia and will see a 15% growth in this year. On average, an advertiser will invest EUR 546,000 in this type of advertising, shows a survey by pollsters iPROM and Valicon on the attitude of Slovenian companies towards digital advertising in 2022.

Direct advertising, where you are actively encouraged to order food delivery through a certain app or buy exactly "X" cough medicine, is frankly boring. And given that the average person sees from 60 to 100 advertising messages a day, they begin to be annoying.

Online trade in Bulgaria grew by 8.83% last year on an annual basis. In total for the last five years the annual growth of this digital segment in our country is between 21% and 35%, according to a study by the Bulgarian E-Commerce Association (BEA).

An Australian regulator is considering letting internet users choose what personal data companies like Google share with advertisers, as part of the country's attempts to shatter the dominance of tech titans.

The Australian Competition and Consumer Commission (ACCC) also proposed limiting the internet giants' ability to access users' online histories to cross-sell products.