How to Promote a Business or Personal Brand With the Help of Native Articles

Direct advertising, where you are actively encouraged to order food delivery through a certain app or buy exactly "X" cough medicine, is frankly boring. And given that the average person sees from 60 to 100 advertising messages a day, they begin to be annoying.

That's why businesses are lining up for ads that don't catch the eye and keep selling. One of the most successful solutions is native advertising, which is helpful for both the best online sport betting platform and a local tech store. That's why business owners are willing to pay for quality native articles to promote.

What Native Advertising Is

Native advertising is perceived as naturally as possible and benefits the audience. There is no presentation of a product or service, there is no description of the benefits^ and no call to action. A logical question arises: how then is "native advertising" related to advertising, because they have almost nothing in common. 

Native content is an effective promotional tool. You've probably seen such ads in different contexts, but you just haven't paid much attention to them. 

For example, after the Terminator release, where Arnold Schwarzenegger unobtrusively drinks Pepsi and appears in a bar against the background of a glowing company logo, the PepsiCo corporation increased sales by 25%. This is a clever marketing campaign using native advertising in the context of a movie.

Native advertising can be different. Depending on the scale of the marketing campaign, the price a business or personal brand owner has to pay is also different. And while integration with celebrities is affordable to very few, articles with native advertising is a perfect tool for business development.

How It Works

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