Advertising

Online shopping platform Skroutz has obtained a temporary injunction in an Athens court against Meta Platforms over the misuse of its trademark and logo in bogus advertisements on its Facebook and Instagram sites.

Greek online shopping platform Skroutz has obtained a temporary injunction in an Athens court against Meta Platforms over the misuse of its trademark and logo in bogus advertisements on its Facebook and Instagram sites.

The companies that manage social media claim they are not responsible for the content distributed on their platforms. The distribution of content, however, is not unbiased or unaided.

It's almost that time of year: Spotify is gearing up to release its annual Wrapped, personalized recaps of users' listening habits and year in audio.

Internet advertising revenues in Türkiye are forecast to increase to $2.5 billion in 2028, according to a report by PwC.

The Trade Ministry has launched a training program for social media influencers, allowing them to acquaint themselves with the ethical and legal guidelines that must be adhered to in marketing communications.

In the first eight months of the year, the Advertising Board imposed 165 million Turkish Liras in administrative fines on companies for misleading advertising or unfair commercial practices.

A series of mobile applications now give citizens the ability to directly report any illegality that personally affects them, or that they find in the public space.

These channels are already producing remarkable results. The culture, which until recently accused anyone who did not tolerate antisocial behavior of being a snitch, is changing. 

Social media companies X and Rumble have filed lawsuits against an advertising trade group and its members, accusing them of engaging in anti-competitive practices to facilitate boycotts and force tech platforms to censor content. The lawsuits were filed in the U.S.

The Ministry of Tourism is allocating 1.5 million leva for Bulgaria's presence and advertising on major social networks. This initiative was announced by Acting Minister of Tourism Evtim Miloshev during a parliamentary committee hearing in response to a query from MP Vyara Todeva of "We Continue the Change-Democratic Bulgaria" (WCC-DB).