Advertising

Work on new legislation on e-commerce, which would include regulations protecting local companies, is expected to be finalized and submitted to parliament soon.

The new law aims to curb the fast growth in the industry and guard against the competition, according to daily Milliyet.

President Recep Tayyip Erdoğan in April unveiled plans to introduce new rules for e-commerce.

TV stations in North Macedonia face a bleak future, with fewer stations, fewer viewers, cheaper shows and less and less advertising.

Direct advertising, where you are actively encouraged to order food delivery through a certain app or buy exactly "X" cough medicine, is frankly boring. And given that the average person sees from 60 to 100 advertising messages a day, they begin to be annoying.

Only the targeted person could hear the message

Ljubljana – Total revenue from advertising in leading media in Slovenia dropped by a good 10% to EUR 250 million in 2020 compared to the pre-Covid year 2019. The biggest drop was recorded in outdoor advertising and the smallest in print media, according to an annual report compiled by the magazine Marketing Magazin.

Facebook logo. Photo: Unsplush/kon-karampelas

According to the report, the biggest parties predictably spent more money in sponsored posts for political content than the others.

BGN 1,200 for twenty posts a day on social media - such is the minimum remuneration of a political troll during the election campaign this month.

It turns out that many political parties deliberately resort to using such services online, writes "24 Hours."

An Australian regulator is considering letting internet users choose what personal data companies like Google share with advertisers, as part of the country's attempts to shatter the dominance of tech titans.

The Australian Competition and Consumer Commission (ACCC) also proposed limiting the internet giants' ability to access users' online histories to cross-sell products.

Ten states on Dec. 16 brought a lawsuit against Google, accusing the search giant of "anti-competitive conduct" in the online advertising industry, including a deal to manipulate sales with rival Facebook.

The rise of e-commerce has helped the concept of Black Friday discounts become a global phenomenon over the past decade