Advertising

Digital advertising in Türkiye surged 118 percent last year from 2022, according to IAB Europe's latest ADEx Benchmark report.

This marked the highest increase among all European countries.

Digital advertising spending in Türkiye amounted to 3.48 billion euros in 2023, according to the report.

EMC (Electronic media council) is Silent: For Another Year, the Media Bypasses the Law and Shows Preliminary Results All Day Long

For another year, the media bypasses the law and shows preliminary results throughout the day.

"We often find ourselves entering a store and waiting awkwardly at the entrance for an extended period because no one approaches or addresses us to explain, for instance, that they will serve us shortly.

Epic Games fined €1.1 million - Ads that directly encourage children to make purchases constitute an 'illegal and aggressive commercial practice in any event'

Social media platforms are currently the primary catalyst for e-commerce, with the engaging content created by marketers and modern methods of consumer interaction being pivotal factors for successful online trade worldwide. These global trends largely extend to the Bulgarian market, where sensitivity to pricing stands out as a distinctive characteristic.

In a last-minute move, GERB and DPS have put forward amendments to the Law on Gambling aimed at prohibiting the mass advertising of gambling, including on television, radio, and news websites.

How Nasia Matsa found herself starring in an advertising campaign without knowing it

Before email and messaging, we had regular mail and envelopes, which candidates for the national or European Parliament would send off to voters, only so they could form huge piles in the entrances to our apartment buildings.

The Trade Ministry is introducing the "Influencer Certification Program" to protect consumers and regulate social media influence, making it a mandatory requirement for individuals to participate in the program in order to qualify as influencers and provide advertisers with government-backed assurance.

From local value to global value, this was the topic chosen for the recent meeting discussing how to safeguard local products of exceptional significance.