Advertising

The 42-year-old liquidator of a graphic design and advertising firm was to face an Athens prosecutor on Wednesday in connection with an unpaid tax bill of 27.6 million euros.

The alleged debtor was arrested by members of the Financial Police on Wednesday.

The government of Nikola Gruevski is planning to spend almost half a million euro on an advertising campaign designed to wean Macedonians off their much-loved kebabs and burgers and direct them to healthier choices.

The campaign will be on TV and radio, in the print media, on buses - even on flyers that will be posted on residential buildings.

The net advertising spending in Romania was 305 million euro last year, up by almost 1 per cent compared to 2012, according to the Media Fact Book report, released on Tuesday.

Net advertising revenue in Bulgaria amounted to BGN 303 M in 2013, according to Krasimir Gergov, Chair of the Bulgarian Association of Communication Agencies (BACA).

Bulgaria's Electronic Media Board (CEM) urges advertisers to limit the “naturalistic” and “physiological” television ads during the traditional dinner time. 

Bulgaria's advertising market in 2013 has been estimated at BGN 303M net value with a minimum expected investment increase of 2% in 2014.

Internet advertising has the greatest potential in 2014, according to data revealed by the Bulgarian Association of Communication Agencies (BACA) at the traditional forum of the organization.

Parties spend equal amount in shorter campaign

BELGRADE -- Although the recent election campaign was shorter than the one in 2012, about the same amount of money has been spent, said Transparency Serbia.

A 57-year-old man was arrested in Thessaloniki on Thursday for scamming five unemployed people who he allegedly misled about job opportunities abroad and within Greece.

According to police, he would find his victims through the classified ads, where they would advertise their availability.