Advertising

Is there such a thing as “bad publicity”? Asked differently, doesn’t a brand generate heaps of (free) publicity when media reports declare that advertisement has been “pulled” for being too racy?

Take American Apparel, which the Daily Mail describes as having build up a reputation as a “hyper-sexualized brand”.

According to a study commissioned by the Belgian data protection agency, Facebook tracks the online activity of every user who visits its website - even those who have opted-out of tracking in the EU or do not have an account with the social network, a new report has revealed.

Turkey?s Health Ministry has requested the removal of an advertisement by the Foundation for Children with Leukemia (LÖSEV) that runs on TVs as a public service ad from the country?s media watchdog.

The former mayor of Halandri, Grigoris Zafeiropoulos, is due to stand trial on Wednesday accused of failing to take down a billboard frame on Kifissias Avenue into which a 21-year-old driver crashed his car and died in August 2009.

By Stathis Kousounis

The first signs for the next tourism season in Greece are particularly positive, given the bookings to date from certain major markets, statements by tour operator officials and airlines’ schedules, a Hellenic Hoteliers Federation conference heard over the weekend in Thessaloniki.

Bulgaria will spend BGN 7 M on advertising campaign, promoting it as an attractive tourist destination with rich history and architecture, SPA resorts and beautiful nature, reports News.bg.

The biggest b2b exhibition for advertising and printing technologies and communications in Southeast Europe will be held from October 8 to 10 in Bulgaria's capital city Sofia.

Over 120 exhibitors will present more than 200 global brands in advertising in Inter Expo Center - Sofia with a total exhibition space of 5000 sq.m.

The advertisements we have come to internalize have become the subject matter of an exhibition, titled 'An Ad Break,' at Istanbul’s Gallery Apel

In every industry in every country where industry matures, local firms can go global. The Turkish digital advertisement market is no exception to this phenomenon. Up until a few years ago, there were no global players in the Turkish market and there were no Turkish firms competing for global markets. The digitalization of advertisement is happening faster than anyone could anticipate, however.

BELGRADE - The Tourism Organisation of Serbia (TOS) has launched a campaign in London to raise visibility and interest for Serbia as a holiday destination, the TOS said on Friday.