Bulgaria's Media Watchdog Slams “Naturalistic” Ads At Dinner Time

Bulgaria's Electronic Media Board (CEM) urges advertisers to limit the “naturalistic” and “physiological” television ads during the traditional dinner time. 

The board discussed the psychological effect on the viewers of ads of products for solving physiological and hygienic issues such as sanitary pads, toilet cleaning products, medications against fungal infections, prostate problems, cystitis, dandruff, diarrhea, haemorrhoids, etc. 

The discussion was prompted by the numerous complaints of viewers who express their disgust and discomfort with such ads, while having dinner with the family. 

According to CEM, it is hardly productive for the advertisers, if their messages disgust the viewers. In that regard, the viewers need additional protection, but only through self-regulation.