Television advertisement

A successful advertisement is invariably one that becomes a topic of conversation, that provokes reactions and goes viral. Whether an advert is good or bad, politically correct or not, vulgar or sexist is something quite different and is related to one's aesthetic standards - in short it is a matter of opinion.

In an effort to crack down on sexism in the workplace, the General Secretariat for Gender Equality is preparing a TV advertisement aimed at raising public awareness about the issue, and to explain what sort of behavior is considered harassment.

With more than 7.5 hours a day, people around the world spend more time watching, streaming, listening and generally consuming media than ever before. That’s according to data recently published by Zenith, which also points out an interesting trend in media consumption.

Advertisers for Greece's biggest toy retailer Jumbo have pulled an Easter TV advertisement after criticism by human rights activists and social media comments that it was discriminatory against women.

The advertisements we have come to internalize have become the subject matter of an exhibition, titled 'An Ad Break,' at Istanbul’s Gallery Apel

Net advertising revenue in Bulgaria amounted to BGN 303 M in 2013, according to Krasimir Gergov, Chair of the Bulgarian Association of Communication Agencies (BACA).

Bulgaria's Electronic Media Board (CEM) urges advertisers to limit the “naturalistic” and “physiological” television ads during the traditional dinner time.