Retailers are focusing on hypermarkets

Large supermarket companies are now fighting the battle for greater market shares in hypermarkets, as contrary to forecasts that this category would suffer due to inflationary pressures, it is growing at a much higher rate than the overall growth in the sector.

It is no coincidence that the investment efforts of AB Vassilopoulos, like the other chains, are focused on large stores, in an attempt to compete with Sklavenitis. The latter has the largest hypermarket network, 33 in total, most of which, of course, it inherited from the Marinopoulos network.

After the new hypermarket opened at end-November by AB Vassilopoulos on Kifissias Avenue, in Maroussi, and the renovation of its store at Elliniko - a store that had been renovated previously a few years ago - the company proceeded with the renovation and expansion of Mega AB in Nea Erythrea. The chain decided to expand...