The tourism boom and its consequences

Very few Greeks doubt the importance of tourism for the country's economy. As numbers skyrocket and the lion's share of investment activity is dedicated to that sector, either in new hotels and holiday villas, or apartment blocks of short-term rental units, however, they are becoming increasingly alarmed about the impact all this is having on the environment, but also on the identity of the destinations that are being affected the most.

Another very real concern is that a vacation in Greece is becoming less and less affordable for Greeks.

These are some of the fundamental finds made in the third big nationwide survey conducted by the Pulse polling firm for Kathimerini and specifically for the newspaper's Reimagine Tourism in Greece initiative.

The Reimagine Tourism initiative was officially launched last year and is planning a big event in October that seeks to...