Reimagine Tourism

Very few Greeks doubt the importance of tourism for the country's economy.

We're well into the summer, and the tourist season is in full swing in Greece. With more and more visitors looking to experience Greece every year, a discussion has kicked off about the future of tourism in Greece and the need for sustainability in the industry.

Kathimerini launched the "Reimagine Tourism in Greece" initiative last week, an attempt to explore the future of tourism in Greece and the need for sustainability in the industry. 

Greek citizens, who in their overwhelming majority recognize the importance of tourism for the national economy, are becoming skeptical in relation to its effects on their daily lives, on the environment and on the character of individual destinations, while they are troubled by the spread of short-term rentals as well as increases in the cost of vacations, according to the findings of surveys

Steve Vranakis, former Chief Creative Officer for Greece, spoke on Greece as a brand during the "Reimagine Tourism in Greece" initiative held by Kathimerini.

Vranakis emphasized the need to reinvent the Greek tourism sector, highlighting that Greece has regained its credibility.

Doug Lansky, a specialist in sustainable tourism, spoke on the global state of the sector as part of the "Reimagine Tourism in Greece" summit held by Kathimerini. Among the topics he covered were air travel, single-use plastics, eco-tourism and water management.

Kathimerini is launching its "Reimagine Tourism in Greece" initiative with the inaugural event that will take place this Wednesday from 11.30 a.m. to 7 p.m., at the Stavros Niarchos Foundation Cultural Center.