Jump in tourist arrivals from Turkey, rise in spending from Germans in 2023

The average money spend in Greece per trip by tourists originating from Germany and Romania increased, and the number of visitors from Turkey jumped in 2023, according to the processing of credit card transaction data carried out by the electronic payment company Visa.

According to the data analysis, most visitors in 2023 came to Greece from the United Kingdom, accounting for 13% of the total, while the country of origin with the most significant increase was Turkey, which saw a 163% jump. The United States followed in second place, registering a 23% increase in one year. Compared to 2019, visitors from the US rose by 56%.

Using 2019 as a benchmark, Visa found that, although the UK is consistently one of the top markets from which Greece attracts travelers, the number of arrivals from countries with fewer visitors, such as the Netherlands, Belgium, Romania and Ireland...