From baby food into vitamins

Companies are now making toys not for children but for grown-ups, baby food companies are active in special and clinical nutrition products for adults, with some targeting those with diabetes and others offering nutritional supplements, while some that manufacture baby wipes are now producing incontinence diapers instead of baby nappies.

The low birth rate and aging population that plagues Greece, the demographic problem, is not only a "ticking time bomb» for the pension system, as is often reported. The dramatic decline in births threatens entire business groups, which until recently depended on the production and marketing of items for babies and children for their existence.

What has been taking place in Greece in recent years - and in Europe in general - is leading them to adjust their strategy and choose new product categories, adapted to the needs of adults, in...