Shifts in ice cream habits

While in 2010 supermarkets accounted for only 20% of the total sales of ice cream, this percentage is now estimated to have risen to 50%, with the remaining 50% being distributed among the small points of sale (about 30%) and the other 20% for bulk ice cream sales.

The time when eating ice cream was one of the main forms of an afternoon out at a pastry shop and later at specialized ice cream parlors seems to have passed forever.

As has the continuous and systematic purchase of individual packages of ice cream from the refrigerators at the kiosk or the neighborhood convenience store, when, in addition to the flavor pleasure, there was also the informal competition of "How many ice creams have you eaten?" but also the existence of two rival groups - fans of the main ice cream companies that existed, namely Delta and EVGA.

At first the economic crisis, then the confinement due to the pandemic and then the inflationary crisis, which is lasting long as it turns out, have drastically changed habits in the consumption of ice cream. However, the multiple rearrangements in the business map of this category over the previous decades also...

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