Battleground states are good for business

Flags and merchandise are seen outside the venue of a Donald Trump rally in Kinston, North Carolina, on November 3. [Jonathan Drake/Reuters]

As humanity waits with bated breath for the results of Tuesday's elections, it is worth noting that this year 10.5 billion dollars was spent on election campaigns in the United States - from the presidential ones to county commissioners. Some 3 billion of this was for presidential elections, including the primaries. This amount would be a record if 2020's figure was not skewed by former New York Mayor Mike Bloomberg spending 586 million on his own in his failed bid to be the Democratic Party candidate (all figures from NPR) in that year. This year, the Democrats have spent 1.6 billion on adverts for the presidential election, while the Republicans spent 956 million. The more doubt there is about the possible result, and the more crucial the field of electoral battle, the more money is spent there: 80 percent of the total of advertising layout in the presidential election went to...

Continue reading on: