Budweiser

Around the world, sports teams and businesses are thriving. Leagues such as the English Premier League, NBA, and NFL are now attracting international attention, while tennis, F1, and golf have found devoted fans across every continent. As a result, viewership numbers are skyrocketing, participation has never been higher, and sponsorship deals are reaching astronomical figures.

Beer will not be sold inside stadiums during World Cup matches in Qatar, where alcohol is severely restricted, but FIFA has said that drinking will be allowed in the stadium zone before and after games.

The global body gave first details of beer sales after months of sensitive talks with authorities in the conservative Muslim Gulf state.