Sunny Beach

Bulgaria has become a preferred tourist destination for many international visitors, known for its rich history, beautiful landscapes, and range of vacation options. The country offers everything from scenic Black Sea beaches to mountain retreats, attracting those in search of unique, memorable experiences.

Hoteliers along Bulgaria's Black Sea coast are reporting a disappointing summer season, describing it as miserable due to a significant drop in visitor numbers. According to "Trud news," the decline in attendance has reached up to 40 percent compared to the previous year. The Southern and Northern regions are particularly affected, with only Sunny Beach showing a rise in tourist traffic.

Real estate agents have reported a surge in property purchases by foreigners in Bulgaria's resorts and major cities like Sofia, Plovdiv, Varna, and Burgas. While resorts like Bansko and Sunny Beach have seen the most transactions by foreigners, Bulgarians remain the primary buyers across all mountain and seaside destinations.

Hoteliers along Bulgaria's Southern Black Sea coast are anticipating a notable increase in tourist numbers, with early bookings already showing promising growth. Both domestic travelers and visitors from key international markets such as Germany, England, Austria, and Poland are contributing to this surge in reservations.

A 14-year-old boy was detained for a brutal murder near Sunny Beach. The victim is a citizen of North Macedonia, killed by blows with a sharpened stake.

Yesterday, the police received a report that a man's body with visible injuries in the head area was found in a wooded area near the resort.

When it comes to the tourism industry, Bulgaria has always been a popular destination among tourists with its rich cultural heritage, beautiful landscapes, stunning beach resorts, and vibrant nightlife. Along with these, the country has also seen a rise in the number of online casinos in its main tourist destinations in recent years, such as Sunny Beach and Varna.

Nearly ten hoteliers have already expressed readiness to accommodate newcomers from Ukraine, with 2,000 beds currently available, Varna's new regional governor Blagomir Kotsev said today, welcoming the two buses to the first to be evacuated from Odessa. He clarified that the beds are not only in the city, but also in the resorts in the area.

Ten beaches on the Bulgarian Black Sea coast this summer offer free umbrellas and sunbeds, according to data from the Ministry of Tourism.

Hoteliers from Sunny Beach and tour agencies offer all sorts of bonuses and discounts to attract more holidaymakers.

Denitsa Baharova, who is a marketing manager, told Nova TV that the hotel offers prices cut down by 40%.

Bulgaria's largest summer resort Sunny Beach today officially starts off the summer season with about 20% open hotels. Most of the hotels in the resort are expected to open doors in the coming days.