Kosovo Remains Hot Topic in Albania-Serbia Media

Serbia's former province of Kosovo remains a hot issue between Albania and Serbia, judging by the tone that the media in both countries use when writing about each other.

The Albanian Institute for International Studies, AIIS, in collaboration with Germany's Friedrich Ebert Stiftung in Tirana on Wednesday presented two reports analysing the quantity and quality of written press articles in the two countries from January to June 2017.

In Albania, the four print newspapers considered were Mapo, Panorama, Shqiptarja.com and Tirana Times, while in Serbia they were Danas, Blic, Politika and Informer.

Researcher Ledion Krisafi said that while most articles in the Albanian media during the timeframe where neutral about Serbia, "when it came to articles where Kosovo was included, the tone grows negative."

Out of 131 articles on Serbia published by the four Albanian newspapers, 70 per cent had a neutral tone, 16 per cent a negative one and only 9 per cent a positive one.

"When it comes to the economy between the two countries, the tone becomes positive," the researcher said.

Regarding Serbian media outlets, the overall number of articles mentioning Albania during the six month timeframe was 855, of which 385 belonged to Politika alone.

Serbian researcher Aleksandar Pavlovic emphasised that while around 70 per cent of the articles had a neutral tone, 184 of them had a derogatory tone and in 152 of those cases, the articles focused on Kosovo.

During the timeframe, the main issue reported in the media of Albania and Serbia was the current Kosovo Prime Minister Ramush Haradinaj's arrest in France.

The least reported event was the visit that Albanian former President Bujar Nishani paid to...