Bulgaria’s Best-Selling Disinfectant in Pharmacies – Ethyl Alcohol

The customers of the pharmacies have bought disinfectants for nearly BGN 14 million last year, the purchases are the highest during the covid waves

Bottles of mineral water, bottles with spray mechanisms, old bottles of alcohol or perfume. These are the main packages of disinfectants bought in Bulgaria by pharmacies this and last year, according to a market study by the global marketing and analysis agency IQVIA. The reason for the non-standard packaging is that the disinfectants do not necessarily refer to a specific brand of hand gel, but are mainly packages of ethyl alcohol (also called "spirt" in Bulgaria), distributed in whatever bottle the customer has at hand. Thus, last year the number one disinfectant sold in pharmacies turned out to be ethyl alcohol, and the main producer - "Galen Laboratories" headed by the plant of "Himax" - Sofia, which sold ethyl alcohol for BGN 7.1 million last year, which roughly means over 1 million bottles of one liter.

Himax ethyl alcohol continues to be the number one brand in disinfectant products in pharmacies this year as well. The total market of disinfectant products in pharmacies last year reached BGN 13,828 million, which is an increase of 146.90% compared to previous years when sales ranged between BGN 5.6 and 5.8 million. In March and April 2020. The growth in the sale of disinfectants is 314% and 261% compared to the previous year, and during the month of the second wave of November - sales, sales increased by 214%, according to IQVIA data. From the beginning of this year to the end of August, disinfectants were sold in pharmacies for BGN 7.5 million, more than 2/3 of which were again occupied by alcohol.

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