Ski-maker Elan branching out into e-bikes

Elan, a Slovenian company with a 78-year tradition in development and production of skis, is adapting to shorter winters by expanding into other sports. After launching a water sports collection two years ago, Elan has now presented two new models of electric bikes.

Elan first entered the cycling market in 2003 with freeride bikes but the experiment only lasted a few years. The company re-entered the cycling market in summer 2022 with mountain and trekking bikes.

The company is now launching a new electric bike collection, which is focusing on the Alpine and pre-Alpine...