Authorities to probe influencers’ social media commercial practices

The Development Ministry, supported by digital tools provided by the European Commission, will conduct an investigation into the commercial practices employed by influencers on their social media accounts in the upcoming weeks. The primary aim is to safeguard consumers from deceptive commercial tactics.

In accordance with the Development Ministry's statement, as part of the European Commission's initiative (EU Sweeps) involving investigations across EU member states, the General Directorate of Market and Consumer Protection under the General Secretariat of Commerce will scrutinize the commercial strategies used by influencers on social media. They do this when promoting or offering products and services from cooperating companies (brands).

This pan-European investigation serves a twofold purpose. Firstly, it aims to pinpoint social media posts by influencers that...