Stores bearing Shein’s name spring up in three Greek cities

Consumers in Athens, as well as Patra and Agrinio, are left aghast by the emergence of brick-and-mortar shops supposedly by popular Chinese fast-fashion online platform Shein. However the parent company reportedly knows nothing about them and considers taking measures, while the emergence of the news has apparently made those stores' operators rather nervous.

Earlier this year, at the western town of Agrinio a physical store bearing the name "Shein" started operating, followed this summer by the announcement of a store in Greece's third city, Patra. Then a few days ago two signs in the central Athens district of Pagrati announced the arrival of a Shein store in the capital, too, inviting CVs from those wishing to work in it.

However to date there has been no registering of a company associated with Shein at the General Commercial Register (GEMI).

The upcoming...