Luxury tourism will upgrade Greek product

The further development prospects of luxury tourism, the challenges, and the important position of Greece in this sector are some of the key issues discussed at the 2nd Luxury Tourism Conference that took place on Santorini last weekend.

As Tourism Minister Olga Kefalogianni said in her message: "Luxury tourism is one of the fastest-growing industries and contains elements of quality as well as exclusivity. It is certain that today this form of tourism is not only about staying in luxury accommodation or luxury services, as luxury is now intertwined with the personalization of the experience and the uniqueness of the travel experience. Travelers are increasingly looking for the cultural richness of a place, the natural environment, the authentic gastronomy and the essential connection with the places they visit. Particularly for Greece, the further development of luxury...