Analytics

Innovathens Academy holds workshops for aspiring digital marketers

The Innovathens Academy begins its three-day Digital Marketing Workshop for aspiring digital marketers on Monday.

It will be followed next Monday by the Facebook & Instagram Marketing Workshop, a Google Analytics - Ads Workshop on Tuesday, January 26, and a Social Media Marketing Workshop on Wednesday, January 27.

Telenor Bulgaria Backs Second Global Datathon 2018

Telenor Bulgaria said it's backing the second edition of the international Global Datathon 2018 hackathon that will be held between 28 and 30 September. Global Datathon 2018 is a 48-hour competition organised by the volunteer organisation Data Science Society. Its participants will be able to work with mentors and experts from around the world.

Interpreting the data becomes the advantage

Companies from all industries are realising that their customers leave a lot of useful data from both online and in-store interactions. The use of predictive analysis is one way in which companies can make the most of available data to optimise business processes and achieve higher efficiency levels. How have companies achieved this?

Digital doesn't transform anything. You can only choose to be transformed using digital technologies

He is lecturing in Slovenia on November 11 on the occasion of Annual Presidents' Forum at IEDC-Bled School of Management. Joe Peppard is a Professor at ESMT, Germany, where he designs, directs and teaches on customized executive development and intervention programs for customers such as ThyssenKrupp, Bosch, E.ON, and Munich-Re.

Big data or SMS marketing?

Recently in Turkey electronic means of marketing have been regulated harshly. However, the demand for sending texts by companies is not broken. One by one, companies are breaking the legislation or finding loop holes to exploit. 

The Turkish craze over SMS marketing can seem absurd. After all, the world of marketing is transforming very fast and big data is at the core of it all. 

Job of the Day… be a Growth Hacker

In this cross-functional role, you will have exposure to all levels of the organization.

Our growth hacker/digital marketing manager will be part of the marketing team, but will work closely with the product management and engineering team to plan and implement creative programs to grow user base, traffic and engagement.

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