Brand management

Research by international brand valuation company Brand Finance designated Akbank Turkey's most valuable brand at $2.5 billion in brand value

Addressing an event organized by the BCA Business College in Athens, world-renowned brand strategist Peter Economides said yesterday that this is the best time to be Greek, as the crisis provides opportunities for creative Greek entrepreneurs to enter the global market.

Russia?s lurch into recession has hit many tourism and luxury goods companies hard, forcing them to cut prices and in turn costs in an attempt to limit the damage.

And there are few signs things will get better soon, with a fragile ceasefire in eastern Ukraine doing little to ease international tensions over Moscow?s support for pro-Russian separatists in the region.

By Dimitra Manifava

Major retailers are making fewer investments in the development of private-label products compared with the recent past.

Global search giant Google is the best-known brand in Bulgaria, a yearly Top 20 ranking shows.

While the first five brands are international (Coca-Cola, Nescafe, OMV and Adidas come after Google), the sixth position is occupied by the Bulgarian private national channel bTV.

The Apple brand and logo are named the most valuable brand in the world, according to the Interbrand Best Global Brands annual report, quoted by The Guardian.

It is worth nearly USD 119 B - more than twice Bulgaria's GPD for 2013, estimated at roughly USD 53 B.