Fads and trends

Starting from across the Atlantic, the European Summer trend on TikTok has garnered millions of views. This Mediterranean dream combines holidays with style, aiding tourists headed to Europe in organizing their suitcases while showcasing the beauty of European countries with their crystal-clear beaches and warm weather.

The hit Turkish rapper with a concert in Stroeja on April 10, 2025

The latest trend taking off on TikTok is big-breasted women reclaiming their space in fashion

The two-day Off The Hook festival dedicated to hip-hop culture returns on September 8-9. Prominent artists from Greece, Europe and the United States are set to converge for an unforgettable event that pays homage to the hip-hop scene. Slated to perform and Psycho Realm, Kool G Rap and Bloody Hawk, among many others. For tickets and details, visit Viva's more.com.
 

World got you down? A hit of "dopamine decor" might lift the spirits.

The biggest trend in home decorating this fall is an emphasis on happiness, self-expression, color and creativity. Does orange make you smile? Dress your kitchen in the happy hue. Love a variety of styles? Do a mashup.

Recent "challenge" trends on social media, which push children to compete and display power over themselves and each other and sometimes result in deaths and serious injuries around the world, have also spread among children in Türkiye, experts have warned.

With rappers making their voices reach the farthest corners of the country, the rap culture has gained momentum over time, as a rapper during a news coverage has said "rap has become Türkiye's new pop music."

Mobile users in Türkiye devote four hours a day to apps, according to the Regional Pulse Index Second Quarter report by data.ai.

Users in 13 regions, namely Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Türkiye, the U.S. and the U.K., spend more than four hours per day on apps.

Millions took up the challenge, which involved dousing themselves with a bucket of ice cold water and posting the video online