Gerbera

According to sector representatives, Türkiye, which currently supplies 80 percent of the world's carnation needs, has the potential to generate significantly more revenue from manufacturing with more sophisticated marketing strategies.

Producers in the southern province of Antalya export flowers to 33 countries in Europe, especially the Netherlands.

Turkey's flower growers are looking for new foreign markets as demand has dropped significantly because of the global pandemic.

The industry's exports stood at $107 million last year and growers had initially set a higher revenue target of $125 million for 2020, however the coronavirus outbreak shattered their hopes.