The Lego Group

The world-renowned LEGO® brand celebrated a momentous occasion in Bulgaria as its first officially certified store threw open its doors at Paradise Center in Sofia. Thousands of enthusiasts, spanning various age groups, flocked to the grand opening on December 19th, marked by exclusive discounts and a jubilant atmosphere.

The iconic LEGO® brand opens its first official store in Bulgaria at Paradise Center, floor 0, on December 19 with the largest and most exclusive collection of sets in Bulgaria. More special corners, many surprises and exclusive discounts await us.

Lego offers an option to recycle old and unwanted bricks from the constructor and send them to new recipients, according to an Associated Press.

US consumers will have the opportunity to dispose of their old plastic bricks in a special box and send them to the manufacturer who pays for the postage.