LVMH

At Paris Olympics, some firms won gold for product placement

The medalists in the 10-kilometer marathon swimming (l-r: Oliver Klemet, Germany, silver; Kristof Rasovszky, Hungary, gold; and David Betlehem, Hungary, bronze) pose for a selfie with a Samsung Galaxy Z Flip6 phone provided to them for the occasion. Not to be outdone, French luxury goods firm LVMH provided the Louis Vuitton trays on which the medals were placed at all award ceremonies.

Paris 2024: The Olympics of Inclusion, Macron, and Opulence

Tomorrow, Paris will host the world’s premier sporting event for the first time in a century, welcoming the planet’s most photogenic champions from 206 countries. The aim is to restore the Olympic Games to their former glory after the challenges of Rio and the empty stands of Tokyo, caused by the coronavirus pandemic. Will the €7.5 billion invested be enough to achieve this

The Paris Olympic medals will be carried in Louis Vuitton trays

At the Paris Olympics, the medals will be presented on Louis Vuitton trays, covered with the house’s signature Damier canvas. LVMH, a leading partner of the Paris Olympics, unveiled the design on Tuesday. They also revealed 1920s-inspired uniforms for the 515 volunteers selected by the Paris 2024 organizing committee to present the medals.

Sci-fi Dior show boldly puts focus on 'real clothes'

Dior put on an austere sci-fi spectacle at Paris Fashion Week on June 23 that wowed the audience with models rising unexpectedly out of hidden trapdoors.

Despite the impressive gimmick, Dior's creative director Kim Jones told AFP the stark, metallic set design was aimed at putting the focus on the outfits --not always the case in the publicity-hungry world of high fashion.

Lamborghini has already sold all its cars until 2024

Italian sports car maker Lamborghini has already pre-sold the entire production run to early 2024, its boss has said, with luxury goods seemingly unaffected by global economic uncertainty.     

The Volkswagen subsidiary is enjoying "high demand" and has an order book covering the next 18 months, CEO Stephan Winkelmann said.    

Japan’s streetwear veteran Nigo takes over at Kenzo

Streetwear pioneer Nigo was named Wednesday as the new artistic director of Kenzo, luxury group LVMH announced on Sept. 15.

Known for his celebrity collaborations, Nigo takes over from Portuguese designer Felipe Oliveira Baptista, who quit the post in June after just two years.

Kenzo was founded in 1970 by Japan's Kenzo Takada, who died from COVID-19 complications in October.

Pages